Old Monk 7 Years Rum
Rum from Uttar Pradesh, India’s most populous state. This is India’s top-selling domestic liquor which is surprising since the company has never spent any money on advertising. It’s famous for its vanilla aroma and smooth finish. Pick up a “Khamba” (750ml bottle) and see what has made this the number three-selling rum in the world.
Old Monk is one of the top-selling rums. A velvet smooth dark rum with a hint of vanilla. Honored the world over, Old Monk had been awarded gold medals at Monde World Selections since 1982. It’s a classic 7-year blended dark rum. With the first drop of Old Monk Rum, the sheer aroma of distilled cane sugar grown in lush green fields of India stirs up the age-old legend. Old Monk Rum is a form of the legendary ‘Som-ras’ of India’s centuries-old scriptures. The Drink of Gods and Lords of India.
A favorite in India, Old Monk Rum has a distinctive, inviting, and almost sweet aroma and delicious vanilla caramel flavor. This is an excellent choice for making comforting cocktails like a Hot Buttered Rum.
Brand History
In 1855, an entrepreneurial Scotsman named Edward Abraham Dyer, father of Colonel Reginald Dyer set up a brewery in Kasauli, Himachal Pradesh to cater to the British requirement for cheap beer. This brewery changed hands and became a distillery by the name of Mohan Meakin Pvt. Ltd.
Old Monk, reportedly a creation of Ved Rattan Mohan, former managing director of Mohan Meakin, was first introduced in India in the 1960s. Colonel Ved Mohan, brother of Kapil Mohan, had been inspired by the serene life of Benedictine monks and the drinks they brewed as they led their ascetic life in the mountains where they lived in content. And hence, the drink got its name. Before Old Monk, there was Hercules rum (still sold) that was distilled exclusively for the armed forces. Superior in taste and perhaps even in quality to Hercules (as loyalists believe), the brand soon became one of the leading dark rums in the world and perhaps the most popular IMFL (Indian-Made Foreign Liquor) brand in the country. The affordable pricing strategy has also worked in their favor.
